Data & commercial analysis
Analytics, product performance, conversion behaviour, customer patterns, search data and operational signals.
We analyse your store, customer behaviour and commercial data to uncover the strongest opportunities for growth—then provide the strategy and technical expertise needed to implement them.
No generic sales presentation · Strategy, analysis and technical delivery from one accountable team
Explore businesses and organisations represented across our wider project experience.
Commercially led, technically delivered
Established stores often invest in advertising, promotions, email campaigns and development separately. The missed opportunity is usually found in how those areas connect across the complete customer journey and commercial operation.
One Digital brings consultancy, customer-experience thinking, commercial analysis and development together—so recommendations do not remain in a report waiting for somebody else to implement them.
Led by Anthony McCabe, One Digital acts as a specialist e-commerce growth consultancy for UK retailers, combining commercial analysis, conversion optimisation, retention strategy and hands-on development across Shopify web design, WooCommerce development and custom platforms.
What we investigate and improve
Our e-commerce growth consultancy identifies opportunities across the business, prioritises them by evidence and expected impact, then implements, tests and refines the work.
Analytics, product performance, conversion behaviour, customer patterns, search data and operational signals.
Mobile usability, navigation, product discovery, product pages, trust, basket friction and checkout behaviour.
Bundles, quantity incentives, upsells, cross-sells, thresholds, recommendations and merchandising.
Repeat-purchase journeys, segmentation, loyalty programmes, post-purchase communication and win-back opportunities.
Collections, filters, search, tagging, merchandising and clearer paths from customer intent to the right product.
Theme development, integrations, custom functionality, automation, tracking and platform improvements.
What this looks like in practice
Our work demonstrates the complete service: analysing how customers interact with the store, identifying commercial opportunities, developing a prioritised roadmap and providing the technical support required to put improvements into practice.
An ongoing growth cycle
A developer normally completes the task they are given. Our responsibility is also to investigate what the next task should be and why it deserves priority.
Analyse store data, customer behaviour, operations and current priorities.
Maintain a commercially led backlog based on evidence, urgency and likely value.
Design, develop, test and release the agreed changes across your store and systems.
Review performance, learn from customer behaviour and prepare the next workstream.
Our commitments
Discuss findings, completed work, current priorities, new opportunities and the week ahead.
See where allocated hours are being spent, what is complete and what capacity remains.
We present commercial opportunities and concerns as they are discovered, with the reasoning behind them.
Speak directly with your account manager by WhatsApp or email, with fast working-hours responses.
How the service begins
The first stage gives both sides a clear understanding of the business, the opportunity and the most proportionate route forward.
A focused, no-obligation conversation about performance, challenges, systems and objectives.
For suitable businesses, we review an agreed selection of analytics and commercial information.
We present initial findings and discuss a proposed six or twelve-month direction.
Once engaged, we manage strategy, development, testing and ongoing optimisation.
Platform capability
We work within your current technology wherever it remains the right commercial choice and explain limitations clearly when a different solution is justified.
Frequently asked questions
No. Our service combines analysis and strategy with the technical capability needed to implement agreed improvements.
Established online retailers with consistent sales, meaningful customer data and a genuine appetite for ongoing optimisation.
Yes. We can work with internal marketing, operations, customer-service and technical teams, while maintaining clear ownership of our workstreams.
Shopify, WooCommerce, Wix, Squarespace and custom or full-stack platforms, together with relevant analytics, loyalty, retention and operational integrations.
No responsible consultancy can guarantee a specific commercial result. We provide transparent, evidence-led analysis, implementation and measurement focused on improving the factors that influence growth.
Yes. The first conversation is free and carries no obligation. Further data review and a roadmap discussion are offered to suitable businesses where there appears to be a strong mutual fit.
Tell us about your existing store, current performance and growth objectives. We will give you a straight, commercially focused view of where One Digital may be able to help.